MY WORK

CONTENT CREATION

Veterans Dancing.
Our first viral TikTok (over 750,000 views). This video was also posted on Twitter with lesser views. The video was captured on the fly, with no planning or coordination with the players. 

A letter to our fans. 
After nearly a year and a half, fans were finally allowed back into Busch Stadium. I wrote this letter and added it to the simple graphic as a way to celebrate the return of fans, but also let them know that we look forward to fans coming back whenever they feel safe to return. 

Countdown to Opening Day. 
I repurposed an original photo from a 2019 player signing to countdown to 2021 Opening Day. 

Birdentines
A non-traditional way of celebrating Valentine's Day. While it was entertaining to see our player hand out roses to his teammates, it was most impactful to see him hand out roses to some of our support staff that often don't receive recognition for their work. It also garnered several media placements in local and national media outlets.

FRONT OFFICE INITIATIVES 

Blue Jersey Reveal Campaign
When we revealed a new alternate jersey in 2019, I provided the overall marketing and content plan centered around our social media actions for the reveal. 
Here are some of the posts from the campaign:
First Jersey Reveal -- Instagram | Twitter 
Full Uniform Look -- Instagram | Twitter
Puck Drop -- Twitter 

Clubhouse Critics
By the request of our concessions partner, they wanted to promote ballpark food. I came up with the concept of Clubhouse Critics. We had players try the various food items and shared the videos on social and in-stadium throughout the season. 

PARTNERSHIP CAMPAIGNS

Budweiser Legendary Playoff Moments
Budweiser provided the direction for a celebratory post during the playoffs, but empowered the team to determine the content. We created a GIF that tied the brand into the copy in a way that made sense while also selecting content that prominently featured the brand in a non-invasive way. 

Shane Co. Web Gems
This is a season long campaign that monetizes our high performing defensive plays and ties in a sponsor in a meaningful way. Twitter | Instagram

*MORE SAMPLES AVAILABLE UPON REQUEST